Effective Date: February 27, 2026
1. INTRO
Superplay (슈퍼플레이) (“Superplay,” “we,” “us,” or “our”) is a technology company that designs, develops, and operates mobile games. This Privacy Policy explains how and why we collect, store, use, disclose, and otherwise process personal data that we collect through our websites, online advertisements, and mobile games (collectively, the “Services”).
This Privacy Policy does not apply to data collected offline, from job applicants, or from employees.
If you have concerns about providing personal data to us or about how we use it, please review Section 6 (Control Over Your Information) and Section 7 (Requests to Exercise Privacy Rights) below.

2. WHAT TYPES OF PERSONAL DATA WE COLLECT AND HOW WE COLLECT IT
A. Personal Data Collected Directly from You
Depending on how you use our Services, we may collect:
Contact Information (country/region, name, surname, email address, username)
User Generated Content (files, messages, images, videos, data you upload or transmit)
Profile and Gameplay Information (screen name, avatar, profile picture, game progress, scores, achievements, purchases, competitions entered, usage details, team participation and team forum messages)
Survey Information (feedback and ratings)
Inferences (predictions about your interests and preferences based on usage)
Parental Information (parent email address and PIN if parental controls are activated)

B. Information Collected Automatically
We may automatically collect:
Analytics Data (user ID, event and conversion data, usage patterns, device details, IP address, browser type/version, operating system, crash logs, diagnostics such as battery life, loading time, latency, framerate)
Device Data (IDFA, Google Advertising ID, IDFV, App Set ID, game center ID, and other device identifiers)
Location Data (approximate location based on IP address)
Commercial Information (products/services purchased or considered)

C. Personal Data Collected from Third Parties
We may receive personal data from:
Social Media Platforms (if you interact with our official pages; data depends on your privacy settings)
App Marketplaces (device, account, and transaction confirmation data when you download apps or make in-app purchases; we do not receive your credit card or bank details)
Authentication Services (Facebook, Google, Apple login — name, email, user ID, profile image, and friend data where applicable)
Advertising Platforms (campaign performance and attribution data)
Publicly Available Sources or Business Transactions (such as mergers or acquisitions)
If you do not connect a social login, gameplay data will be associated with a randomly generated user ID rather than directly identifying information.

3. PURPOSES FOR PROCESSING YOUR PERSONAL DATA
We use personal data to:
Provide and operate our games and Services
Personalize gameplay and activate purchased features
Provide customer support
Improve, optimize, and analyze our Services
Deliver in-game events, promotions, and updates
Maintain security and prevent fraud or cheating
Enable social and multiplayer features
Communicate service-related notices
Conduct internal research and analytics
Comply with legal obligations
Protect our legal rights
Evaluate and complete business transactions
Conduct marketing activities where permitted by law

4. DISCLOSURE OF YOUR PERSONAL DATA
We may disclose personal data to:
Other Users
If you participate in community features, your profile name, avatar, scores, achievements, and selected profile information may be visible to other players.
Service Providers
We share data with vendors providing IT services, analytics, customer support, infrastructure, hosting, and operational assistance. These providers are contractually restricted to using data only to provide services to us.
Advertising and Analytics Partners
We may share device identifiers, IP address, usage data, and inferred interests with advertising technology providers for targeted advertising, measurement, analytics, and reporting.
Legal and Safety Reasons
We may disclose data if required by law or to protect rights, safety, property, enforce agreements, prevent fraud, or respond to legal processes.
Business Transfers
Personal data may be disclosed in connection with mergers, acquisitions, restructuring, or asset sales.
With Your Consent
We may disclose personal data where you direct us or give consent.

5. TARGETED ADVERTISING
We work with third-party advertising technology providers (“AdTech Providers”) to deliver targeted advertising.
To enable this, we may share:
IDFA / Google Advertising ID
IP address
Services used
Date and time of use
Inferred interests
AdTech Providers may combine this information with data collected elsewhere. Their data practices are governed by their own privacy policies.
You can opt out of targeted advertising within the game by going to:
Settings > Terms & Privacy
You may also reset or restrict your advertising identifier in your device settings.

6. CONTROL OVER YOUR INFORMATION
You may control your data in the following ways:
Delete the App
Deleting our app stops further collection from your device. Previously collected data may still be retained as permitted by law.
Delete Your Account
Go to:
Settings > Terms & Privacy > Delete Account
Account deletion permanently removes game progress and virtual items. We may retain limited data if required by law or to protect legal rights.
Adjust Device Permissions
You can manage permissions (location, tracking, notifications) through your device settings.
Disable Push Notifications
You may disable push notifications in your device settings at any time.
Opt-Out of Targeted Advertising
Available through in-game settings as described above.

7. REQUESTS TO EXERCISE PRIVACY RIGHTS
Depending on applicable laws, you may have rights to:
Access your personal data
Correct inaccurate data
Delete personal data
Restrict processing
Object to processing
Data portability
Opt out of targeted advertising
Withdraw consent (where applicable)
Appeal decisions regarding privacy requests
To submit a request, contact us using the details in Section 13 below. We may request verification information to confirm your identity.

8. CHILDREN
We do not knowingly collect personal data from children under 12 years old. If you believe a child has provided personal data, please contact us.
If you are under the age of 18 (or the age of majority in your jurisdiction), you must have parental or legal guardian permission to use our Services.
Parental controls may be available in the game settings.

9. SECURITY
We implement reasonable technical and organizational measures to protect personal data, including encryption, access controls, and contractual safeguards with service providers.
However, no system or transmission method can be guaranteed to be 100% secure.

10. THIRD-PARTY WEBSITES
Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies separately.

11. RETENTION
We retain personal data only as long as necessary for:
The purposes described in this Privacy Policy
Legal, tax, accounting, or regulatory requirements
Legal claims and enforcement
Once no longer necessary, personal data is deleted or anonymized.

12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Updates will be posted within our Services and the Effective Date will be revised accordingly.

13. CONTACT US
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
Superplay (슈퍼플레이)
Email: dave@superplayone.com
Phone: +82 10 2722 3416
Address:
227 Baekhyeon-ro, Bundang-gu
Seongnam-si, Gyeonggi-do 13600
Republic of Korea